Manouchehri

Manouchehri House is a boutique hotel set in a 400-year-old property in Kashan, Iran. At Studio Mashq, we designed its visual identity, from bespoke Persian and Latin typefaces to room pictograms and environmental graphics. The architecture of the house and the way guests encounter it informed the scale of the lettering and signs throughout the project.

Design Process

It took shape through a series of conversations with the Manouchehri House team. We brought the resulting design decisions together in a 230-page brand book that serves as a reference for everyone working with the identity.

Printed Matter

Across the printed pieces, the illustrated birds move between scales. A bird can fill a page or occupy a small corner beside a line of type. Varying the size of the illustrations and the space around them gives each piece its own composition, while details in the drawing and lettering tie the collection together.

Typography

We designed two bespoke typefaces for Manouchehri House, one Persian and one Latin. A guest may read the name on a sign in a few seconds, while a printed page allows a closer look at the letterforms.