Client

DEEV

Year

2026

Services

Brand Consulting
Brand Design
Concept
Development

House of DEEV

House of DEEV

Symbol Construction

At Studio Mashq, we developed Mizoon’s visual identity by looking closely at the furniture itself. In one chair, a straight-sided red shell frames a cylindrical cushion in checkerboard upholstery. In another, a bent metal frame traces a continuous line around a patterned seat. These encounters between straight lines and curves gave us a starting point for both the symbol and the lettering

The Mizoon symbol takes its form from the brand’s initial, M. Two equal curves meet at an angle in the centre and turn down into short, flat-ended legs on either side. Its wide stance and the open space beneath the curves recall a piece of furniture seen from the front. With so few elements, the silhouette reads clearly in the corner of a printed card and across the two faces of an exterior sign.

Colour and Printed Matter

The printed pieces bring deep red, white and black into different proportions. On one card, a small red symbol sits in the corner of a white field. On another, the wordmark runs in white along the lower edge of a deep red panel. The metal ID badge carries the same palette into its materials. A red strap supplies the colour, while the black wordmark spans the lower edge of the brushed surface.

For the exterior applications, we adapted the identity to the way each surface is seen. The projecting sign carries the symbol on two faces, making it visible from either direction along the street. On the delivery vehicle, the name stretches across the white panel, with a yellow chair positioned between the two O’s. Here, the furniture becomes part of the lettering, placing the product and its name in a single image.

Highlights