Aron Studio
Aron Architectural Studio Visual Identity Design / Design at Mashq Studio / Spring 2023
Morteza Ghafouri, one of my friends, called us to design the identity of Aaron Architectural Studio, which they had launched in Cologne, Germany, three years ago. The design started with multiple briefing, branding, and strategy sessions to understand the client's needs.
Construction Concept:
.Low height for the letter "A" in the building
.Depicting a sense of construction through the formation of geometric letters
Aaron's identity has the spirit of architecture; it is solid, and this solidity is one of the key features of this architectural studio. Aaron's website was very important to us. The website was designed in collaboration with Dokmeh Studio. Simple yet functional design was our client's most important request.
The color yellow, which is a very unique color, became Aaron's unique feature. It's as if a dress fits a brand more than just choosing the right color. Yellow and the movement of this color in Aaron's visual identity space led us to the right design outcome.
We created motion for Aaron, built a website in collaboration with Farzad Kaffai, designed the visual identity, and developed it.